OUR VISION

We are a label born out of dislike for excess and desire for quality. Practicality, elegance, comfort and attention to detail are at the forefront of our philosophy.

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We believe in mindful, careful consumption. In reducing waste, in creating long-lasting garments that serve many needs so you can buy fewer of them. We care deeply about making things the right way, but we also want to run our business the right way, and our business is more than just our product. Respect for the people we work with, relationships, our company culture, the environment, humanity, the natural materials we build our products from - it’s just as important to us as the things we make. It drives us forward and motivates us to do better - and we can always do better. 

We cut and sew all of our garments locally in our Chieri design studio using only the highest quality, natural fiber cloth. Quality cloth is significantly more durable, feels better against your skin, and gets softer with each wear.

We strive to create thoughtful, well-designed, and long-lasting garments. By ultimately creating seasonless pieces that can be worn a myriad of ways, we aim to discourage the disposable view of clothing that has become increasingly pervasive. Our hope is to return to the days of a minimal, functional wardrobe worthy of care and passing on.

We work hard to pare a design down to its true essence, removing anything that is nonessential.  We seek classic silhouettes that are still modern, with style that transcends time and place.

It is our hope that by producing and consuming mindfully, we can focus on craftsmanship, reduce waste, and create truly impeccable clothing for the discerning customer.

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If you want to know more obout the way we work visit our blog